There is no single or definite description for SEO or search engine optimization. Basically, SEO makes your site search engine friendly. Search Engines index your webpage base on Keywords used in webpage.

Your position in search engine results pages depend on many factors and one of them is your site's page ranking. The more optimized your site is, the higher your chances of securing a top spot on search engines.

SEO Techniques

There are many techniques you can employ when optimizing your site for search engines. Following are some of them.

URL. Choose a domain name that is related to or the same as your keyword. Not only do search engines look at this to determine your site's relevance to a user's search, but having the right URL can also make it easier for users to find and remember your site.

Meta Tags. Meta tags (e.g., <title>, <keyword>, <description>, etc.) are the most powerful on-site SEO techniques. These tags can be found in a web page's HTML code. For efficient use, ensure your main keyword is present in all the tags.

Keyword Density. Once you've decided on a keyword, be sure to fill your web content with these keywords. Having a keyword-rich site serves to affirm search engines of your site's relevance. There are rules pertaining to keyword density, so do some research before you implement this SEO technique.

Link Popularity. Link popularity refers to the number of other sites that link to yours. Preferably, these links must contain your keyword, so try to keep your keywords short.

Some search engines don't consider sites that don't have at least one or two links to your site. However, be sure to use this SEO technique with care. Ensure that the sites linking to your site are relevant or related to your business, that they are credible, and that they are not spam sites.